Coming soon to iPhone

A camera bag in your iPhone.

Hold your phone sideways, look through a tiny viewfinder, and wait for each photo to develop.

It feels like holding a camera.

  1. Turn it sideways

    Almost every camera is held in landscape, the way you hold the real thing.

  2. Look through the finder

    You get a small window, not a full screen. Frame the shot like it is 1985.

  3. Press the release

    No filter while you shoot. What you see is what the lens sees.

  4. Let it develop

    The film look arrives a moment after the shot. Every photo is made on your phone, nothing is uploaded.

Pick one up.

From 1968 to 2006. Each camera takes its own film, so the look comes from the one you choose. More are on the way, and you can help choose which.

The PRESS 68, rangefinder from 1968
A rainy old town square with a fountain and pigeons, shot on the PRESS 68

PRESS 68

Rangefinder, 1968. Loaded with MONO 400.

Chrome top plate, black leather, and a lever to wind on after every frame.

The REPORTER 76, 16 mm news camera from 1976
A train waiting at a small station platform on a grey day, shot on the REPORTER 76

REPORTER 76

16 mm news camera, 1976. Loaded with NEWS 125.

Press once to run film, once to stop. Comes out like the evening news.

The PRINT 77, instant camera from 1977
Lemonade and glasses on a garden table in the sun, shot on the PRINT 77

PRINT 77

Instant camera, 1977. Loaded with INSTANT 70.

A blank print slides out and the picture comes up on it, slowly.

The CLASSIC 82, point and shoot from 1982
A white house with a red tiled roof and a bicycle by the door, shot on the CLASSIC 82

CLASSIC 82

Point and shoot, 1982. Loaded with CLASSIC 400.

The plain one. A window, a release, a flash switch, and nothing else to think about.

The ATTIC 85, pocket camera from 1985
Beach huts and an ice cream kiosk on a seaside promenade at sunset, shot on the ATTIC 85

ATTIC 85

Pocket camera, 1985. Loaded with EXPIRED 200.

Found in a box in the attic. The film sat there for years and every frame comes out different.

The COMPACT 91, premium compact from 1991
A wet city street at night with taxis and shop lights, shot on the COMPACT 91

COMPACT 91

Premium compact, 1991. Loaded with NIGHT 3200.

Charcoal and leather, with a real optical finder and film for after dark.

The POCKET 98, flash camera from 1998
A half-eaten birthday cake on a party table, shot on the POCKET 98

POCKET 98

Flash camera, 1998. Loaded with PARTY 90.

Cheap, hard flash, and pointed at a party.

The DIGI 03, digital compact from 2003
A sunny shopping street with awnings and parked scooters, shot on the DIGI 03

DIGI 03

Digital compact, 2003. Loaded with DIGI 03.

Silver plastic, a screen on the back and three megapixels, which at the time was plenty.

The DV 05, minidv camcorder from 2005
A skatepark with graffiti ramps at sunset, shot on the DV 05

DV 05

MiniDV camcorder, 2005. Loaded with DV 05.

Built for moving pictures. Press PHOTO and it stands still for a moment.

The FLIP 06, flip phone from 2006
A pink sunset sky over a quiet suburban street, shot on the FLIP 06

FLIP 06

Flip phone, 2006. Loaded with FLIP 06.

A pink clamshell with a camera in the hinge. Held upright, like a phone.

?

Coming soon

The next camera. Year still under the cloth.

Which camera should be next? A camera you grew up with, one from a film you love, or one nobody remembers. Tell us, and the most wanted one goes into the bag.

Suggest a camera on Instagram

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